Women's Sportswear & Activewear

Women’s Sportswear and you

You’ve taken a quantum leap from that puny little school girl who excelled at sports and caught the eye of your school coach. After years at the school and college level, you reached your decision as to just what you want to do in life. The idea of being a professional sportsperson crossed your mind, and yes, you took that decision. Now, as you trained, you realised the need for professional gear that would take your performance to the next level. Welcome to the world of women’s sportswear!

Sportswear and the audience

When professional sportspersons started donning new-age sports gear, the world looked at them and smiled. No one was spared. ‘What a drag’ was the thought that entered the collective mind of the audience, as top swimmers explained the theory of reduced ‘water drag’ by wearing the latex swimming cap over shaven heads. Aerodynamic cycling wear and football tights came in for scrutiny. And when the fairer sex followed suit with revolutionary women’s sportswear, everybody who was anybody was commenting.

The science behind sportswear

The primary difference between sportswear and casual wear is in the functionality and purpose of the former. Sportswear was introduced mainly to improve the performance of the athlete. And it has. Body-hugging wetsuits are helping swimmers and divers perform optimally while retaining body heat. Cycle tights are helping cyclists on the grid move faster, while firmly holding the core muscles in place. And sports bras are ensuring fluidity of movement across sports, while affording the best comfort levels. Today it is normal to seek out sport-specific sportswear for either sex.

Women’s Sportswear can make all the difference

It’s not hard to imagine, even given the new-age training methods, what athletes of yesteryear would have achieved, had they had access to the quality women's sportswear of today. Women’s sportswear like those for men are enhancing performances, allowing circulation of air, supporting athletes’ skeletal and muscle structures, preventing injuries, and facilitating movement. 

The Osenoir Way

At Osenoir, we recognise the sportsperson in you, and your desire to take your performance to the next level. We understand too, the need you also have to portray a sporting image of yourself. As a company committed to providing quality women’s sportswear and fitness wear, we have fused African fashion with fitness to bring you sportswear with a difference. Not just to improve your performance and take care of you while you are in the sporting arena, but also to ensure you look every bit the sporting achiever. Like the African endurance runners, our expanding range of sportswear will last the distance. They will help you realise those head-turning performances on the field and off it, while you stand out with that casual look that defines the person you are. Smart, going places and cut out to be a winner!